A marketing email distributed this month by Trump Coins, a commemorative company of coins launched last year by President Donald Trump, attributes the rise value of gold and other metals in recent weeks to the “return” of the president.
“President Trump’s bold position on tariffs, the American industry and economic protection is pushing investors out of the risky trustee and returns to safe metals,” says the marketing email. “The confidence in the strong leadership of the United States is promoting real demand.”
But some experts affirm that the sudden increase in gold does not reflect the “leadership of the United States” or “continuous impulse of Trump”, since Trump the currencies frames it, but a consequence of the financial uncertainty inspired by Trump’s erratic economic policies, including its commitment to impose generalized tariffs on almost all US commercial partners.
The premise that the increase in gold prices shows a prosperous American economy is “completely contrary to reality,” said Paolo Pasquariello, Finance professor at the Ross Business School of the University of Michigan.
The experts that ABC News spoke said that the value of gold often increases in times of economic agitation, particularly during commercial wars or early inflation.
“The fact that gold prices are going up at this time sends such a strong message with the economic policies of President Trump as I can think,” said Pasquariello.
In the weeks after the self -denominated “Trump’s Day”, when he announced a wide set of rates, the gold has obtained several maximum records. This week, the price of gold exceeded $ 3,500 per ounce for the first time.
President Donald Trump talks to journalists while participating in the Juramentation ceremony for Paul Atkins, president of the Bag and Securities Commission in the Oval Office of the White House in Washington, on April 22, 2025.
Somodevilla/Getty chip
Meanwhile, the markets have fallen in recent weeks, and the International Monetary Fund warned Tuesday that “the growing commercial tensions” have mitigated “short and long term growth perspectives.”
On April 16, when Trump Coins sent the marketing email praising “another new record” for gold, he said that the reason why “it is not only economic, it is political.”
“Trump’s return to the care center is a revital belief in real value and asset -based security,” said email. “The central banks are storing, the buyers are duplicating and Trump’s continuous impulse continues to push the metals forward.”
But experts said that gold prices have often been related to periods of instability, offering the financial crisis of 2008 and, more recently, the invasion of Ukraine from Russia to Ukraine as examples.
Despite its volatility, gold is “the safe security asset par excellence” in times of economic uncertainty, he said Campbell HarveyFinance professor at the Fuqua School at Duke University.
Another explanation cited by experts for the precipitate in gold is that Trump’s policies have shaken trust in some of the main alternative assets of safe security: the American dollar treasure bonds and the treasure of the United States. Depreciation in the value of the US dollar and volatility in treasure yields have made gold more attractive since investors seek a safe refuge, experts said.
Trump Coins is part of “the only authorized and backed medallions/designed by President Trump himself.” The commemorative currencies, which include Trump’s gold and silver busts, emerged during the 2024 presidential campaign as one of several marketing companies from which Trump benefited, a list that also included watches, sports shoes, bibles and guitars.
After his triumph of 2024, Trump announced a “gold medallion of the victory” of an ounce, with the president of the president and the firm pressed in solid gold, for $ 3,645.47, a surcharge of one thousand dollars compared to the price of an ounce of gold at that time. The “Victoria Gold Medallion” is now sold for more than $ 4,628, an increase of almost $ 1,000 since the end of November and more than $ 1,300 higher than the current market price of an ounce of gold.
The details on the terms of Trump’s agreements with the merchandise company that sell their coins, JBCZ Group LLC, are not public. But experts said Trump has probably benefited generously from this adventure in the light of Gold’s precipitated increase.
As an investment strategy, experts say that other forms of gold can work better in the long term than Trump brand coins.
“If you want to invest in gold, it is better to use an ETF,” said Harvey, referring to security that allows investors to invest in an underlying asset without buying that asset. In contrast, solid gold bars, or Trump’s coins are more difficult to sell, Harvey explained, and “that means when you sell, you sell it with a discount.”
